A celebration among friends
The Cheese Festival is many things: a cheese and gourmet market, a "Slow Food" trade fair, a gathering of like-minded people. And it is, undoubtedly, a highlight in the cheese industry. But all that does still not describe it satisfactorily. Indeed, it is rather a feeling.
Every two years, producers, traders, gourmets, frommeliers, lovers and affineurs, as well as journalists, school children and locals gather in Campo Tures for one good reason. It's the cheese that gets them all together. Almost all come to indulge their passion, some attend tastings, others buy, some sell, some hold lectures, and many meet friends and celebrate together. And then there are those who promote awareness, teach values and strive to preserve traditions.
The love for cheese has made this festival what it is today. A truly unique experience.
What distinguishes this festival from other events is the motivation and passion of the initiator, which is palpable everywhere and at any time. With the Cheese Festival, Martin Pircher, as you would expect, wants to celebrate the uniqueness and versatility of this food. But he also wants to raise awareness: toward the tradition, the special craftsmanship and cheese types in danger of extinction. www.kaesefestival.com